NBNatalia Bochan Marketing LabBuilt for the marketers who already know what they need.
A public gallery

A marketing lab for people who build things

A growing set of free tools for senior B2B marketers. Open a card, start working. No signup, no download.

Filter
GEO

30 years of search — and what it meant for your brand at every step

Every major development in how search engines work — from keyword matching to AI agents. For each milestone: what changed technically, what it meant for marketing, and what brands had to do.

GEO

Online search evolution 1990 - 2030

How search went from a list of links to an AI that just answers

GEO

13 GEO agents workflow map

Interactive visual of all 13 agents across 5 phases. Click any agent to see its profile summary, tools, CC verdict, and what it feeds into.

Natalia Bochan · Madrid