A marketing lab for people who build things
A growing set of free tools for senior B2B marketers. Open a card, start working. No signup, no download.
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GEO
30 years of search — and what it meant for your brand at every step
Every major development in how search engines work — from keyword matching to AI agents. For each milestone: what changed technically, what it meant for marketing, and what brands had to do.
GEO
Online search evolution 1990 - 2030
How search went from a list of links to an AI that just answers
GEO
13 GEO agents workflow map
Interactive visual of all 13 agents across 5 phases. Click any agent to see its profile summary, tools, CC verdict, and what it feeds into.