A marketing lab for people who build things
A growing set of free tools for senior B2B marketers. Open a card, start working. No signup, no download.
The rising number trap
Your marketing numbers are going up. Can you explain how they contribute to revenue? Eight questions that find where the chain breaks, and whether it's the KPI or something upstream.
What makes writing feel human (and why AI posts get caught)
Most people can feel AI-written posts. Few can explain why. This breaks down the exact signals — so you can stop triggering them.
GEO field guide. Getting cited on every AI search platform
Each AI search surface retrieves, ranks, and synthesises content differently. This guide breaks down the architecture of each platform and translates it into what your content needs to do to appear.
30 years of search — and what it meant for your brand at every step
Every major development in how search engines work — from keyword matching to AI agents. For each milestone: what changed technically, what it meant for marketing, and what brands had to do.
Online search evolution 1990 - 2030
How search went from a list of links to an AI that just answers